Love the land, the people, the culture, respect the history, ecosystems, communities and the natural resources.

THE SPIRIT
LIVES

We create mexican spirits produced with Cultural Conscience, while respecting the land, by those who work it and for future generations.

OUR MISSION

OUR SPIRITS

Our brands reflect a deep respect for agave and the local culture that surrounds it. We partner with producers whose families have spent generations perfecting their craft, combining tradition with a thoughtful understanding of both old and modern techniques.

PROLIJO MEZCAL
Produced: OAXACA
Agave Terroir: San Dionisio Ocotepec, Santiago Matatlán

#TheSpiritLives #ProlijoMezcal

TIERRA Y LIBERTAD TEQUILA
Produced: JALISCO
Agave Terroir: Central Valley of Jalisco

#TheSpiritLives #ProlijoMezcal

PROLIJO TEQUILA
Produced: JALISCO
Agave Terroir: Santa Maria del Oro, Nayarit

#TheSpiritLives #ProlijoTequila

THE FOUNDERS

We honor the native peoples of Mexico by preserving the cultural heritage and ancestral wisdom that shaped our earliest spirits. Our vision is to embody the traditions of a pre-colonial era, when communities lived self-sustainably and relied on the healing power of plants and roots.

Juan Peña
CEO, Co-Founder

Katie Reichelt
President, Co-Founder

By embracing the old way of making tequila, slow, artisanal, and grounded in the land, we strive to create spirits that carry the authenticity, respect, and cultural legacy of Mexico’s origins.

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